We Keep Playing: MOL as the Supporter of Central European Sporting Success
For MOL, supporting sport has always been more than sponsorship – it is a long-term commitment to talent, communities, and the development of the region. Nowhere is this clearer than in handball: the partnership with KS Iskra Kielce S.A. is another milestone in a journey that has firmly tied MOL’s name to the sport in Central Europe from clubs and national teams to the international stage.
MOL’s handball sponsorship strategy is unique in the region: the company supports leading clubs such as Kielce in Poland, Zagreb in Croatia, and Tatabánya and Esztergom in Hungary; partners with national federations in Croatia, Slovenia, and Hungary; and plays a key role on the international stage as the main sponsor of the EHF Champions League and partner of several major international handball events. Today, the name MOL is synonymous with handball in Central Europe – from local clubs and national teams to national leagues and Europe’s top competitions.
MOL’s sports sponsorship strategy is built on the same values that underpin all of its activities: community building, responsibility and sustainability. Supporting youth development and young talent ensures that sport is not only about today’s victories, but also about tomorrow’s opportunities. For MOL, sporting achievements always reach beyond the field of play: they bring people together, inspire young generations, create national pride, and set an example for the future. This spirit also extends into everyday life: Fresh Corner provides meeting points, while the MOL Move loyalty program connects communities and delivers tangible value to users, reflecting the same role that sport plays.
One Region, Shared Identity
Through handball, MOL also strengthens a shared regional identity. Achievements on the court, whether from national teams, leagues, or clubs, create pride across the region and a common language for fans.
The partnership with Kielce marks another milestone in a long-standing strategy that has consistently proven effective: partnerships grounded in shared values and long-term commitment deliver tangible results. MOL will continue to strengthen communities, inspire young people and help keep Central European sport at the forefront internationally.