World Hot Dog Day: while you read this sentence 20 hot dogs are sold at MOL service stations
On average, one hot dog is sold every 1.5 seconds at MOL Group's service stations across Central and Eastern Europe. By the time someone finishes reading an average sentence, another 20 hot dogs have been sold. Over the past year, customers purchased more than 47 million hot dogs across the network, nearly 3 million more than during the previous 12-month period, representing a 6.6% year-on-year increase.
Every road trip has its familiar rituals: refueling or charging the vehicle, grabbing a coffee, stretching your legs – and for many travelers, stopping for a hot dog has become part of the journey. Sales over the past year show that this classic street food remains one of motorists' favorite on-the-go choices across the region.
The role of service stations has evolved significantly in recent years. Today, they are much more than places to refuel. For many travelers, they have become natural stopping points to take a short break, recharge, and continue their journey. The hot dog, one of Fresh Corner's best-known products, has become a familiar part of that experience.
Its popularity extends well beyond a single market. Nearly one quarter of all hot dogs sold across MOL Group's network were purchased in Hungary, while demand also grew strongly across several other countries in the region. Among MOL Group's markets, Slovenia and Serbia recorded the strongest year-on-year growth, with sales increasing by almost 30% and 27%, respectively. Croatia, meanwhile, recorded the largest increase in absolute terms, with nearly one million additional hot dogs sold compared with the previous 12-month period. These figures underline that Fresh Corner's signature product continues to play an important role across MOL Group's regional network.
Péter Ratatics, MOL Group Consumer Services Executive Vice President, said:
"The hot dog has been Fresh Corner's most popular product since Fresh Corner was launched, and for many people it has become just as much part of any longer journey as a good cup of coffee. We are delighted to see that customers continue to choose it in such large numbers. At the same time, we never stand still. We continuously develop our offering with new products and seasonal innovations, ensuring that alongside our well-loved favorites, customers can always discover something new."
World Hot Dog Day is a fitting opportunity to celebrate a true classic that, for many people, has become just as much a part of travelling as taking a short break along the way – while Fresh Corner continues to surprise customers with seasonal innovations, such as this summer's XXL Parmesan hot dog made with real Parmigiano Reggiano.