MOL Group wins gold in Cannes
- MOL Group Corporate Communications receives Gold Award at the 6th Cannes Corporate Media & TV Awards 2015.
- MOL Group’s UPPP Campaign Video 2014 was honoured as the best video in the category “Integrated Communication”. The campaign ran in 10 countries to attract top talent to MOL Group’s exploration and production division.
- The prestigious dolphin trophy sits alongside other awards MOL Group Corporate Communications has received for its integrated communications efforts since 2013.
Budapest, 19th October 2015 – MOL Group, a leading international oil and gas company, received the renowned Gold Award at the 6th Cannes Corporate Media & TV Awards 2015. MOL Group’s UPPP campaign video for 2014 impressed judges at the award ceremony in Cannes, with its innovative and exciting approach to engaging students and graduates in the fields of geoscience and petroleum engineering. The film invited them to participate in the company’s UPPP online competition. At one of the world’s most important events for the corporate audio-visual industry, MOL Group competed against 771 applicants from 40 countries.
The “MOL Group – UPPP Campaign Video 2014” was part of an integrated marketing and PR campaign, targeting geoscience and petrotechnical students and encouraging them to apply for the international talent acquisition and development programme UPPP. In an online competition, teams of three compete in virtual scenarios to solve industrial and strategic tasks based on real data from MOL Group’s oil exploration and production facilities. The film illustrates this approach in a highly creative and futuristic way. The story and video was produced by the Hungarian creative agency Greenroom Ltd.
"It is a great honour to win this highly respected award for our integrated communications efforts”, says Dominic Köfner, Vice President for Corporate Communications at MOL Group. “This award reflects the creativity and innovative spirit of our company, and the top students and graduates that we want to attract”.
You can watch the trailer of the winning film here: http://youtu.be/5r42eLzhHeM
For more information about UPPP please visit: www.facebook.com/moluppp
About the Cannes Corporate Media & TV Awards
The Cannes Corporate Media & TV Awards are held annually in one of the most important film centres - Cannes, France - and honour the world’s finest corporate films, online media and TV documentaries. It is the only festival for corporate films that takes place in Cannes, the city famously known for feature films and advertising productions. The international competition is open to film producers, clients, agencies, TV stations and students.
About the UPPP Competition
UPPP is a special competition to promote MOL Group among upstream graduates. Students, who are currently enrolled at a college or university, and studying geosciences or petroleum engineering, have the opportunity to apply for the competition. They first compete via an online platform by solving industrial and strategic tasks. The top teams are then invited to live finals in Budapest and compete for a 25,000 EUR prize pot. In addition, the best students passing a further selection process may receive a job offer, or benefit from the opportunity to participate in an 18-month technical placement programme. Students who are not in the final year of their studies will be offered scholarships, participation in training and options for a summer internship.
About MOL Group
MOL Group is an integrated, independent, international oil and gas company, headquartered in Budapest, Hungary. It is active in over 40 countries with a dynamic international workforce of 27,000 people and a track record of more than 100 years in the industry. MOL’s exploration and production activities are supported by more than 75 years’ experience in the hydrocarbon field. At the moment, there are production activities in 8 countries and exploration assets in 14 countries. MOL Group operates four refineries and two petrochemicals plants, under integrated supply chain management, in Hungary, Slovakia and Croatia, and owns a network of nearly 2,000 service stations across 11 countries in Central & South Eastern Europe.